Designing and Testing a Tool That Connects the Value Proposition of Deep-Tech Ventures to SDGs

Deep-tech startups have enormous potential to solve major societal challenges, but their failure rates are quite high (above 90%). In this respect, deep-tech systems and products long development times thus require substantial amounts of investment capital before the first customer can be served. Moreover, investors increasingly expect that value proposition a venture has clear sustainability dimension. We therefore designed tool serves develop convincing for investors, one is explicitly connected Sustainable Development Goals (SDGs) United Nations. adopted design science approach test in context builder located Netherlands. The final arising from study extends integrates various existing tools with an explicit connection SDGs. As such, enables entrepreneurs more likely attract early-stage investors.